Why Web 2.0 is what it is..

" Web 2.0 is the network as a platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantage of that platform:-

• delivering software as a continually updated service that gets better the more people use it,
• consuming and remixing data from multiple sources, including individual users while providing their own data and services in a form that allows remixing by other,
• creating netwrok effects through an "architecture of participation" and
• going beyond the page metaphor of Web 1.0 to deliver rich user experiences.", Tim O'Reily

With rapid adoption of broadband internet and nation rushing to implement high speed next generation networks, content providers are able to leverage on Rich Internet Applications and provide Web 2.0 sites. Mobile devices like iphone, androids, and many more devices to come has in a lot of ways accelerate the adoption of Web 2.0.

The concept of user participation's leads to viral marketing, where advertisement and marketing can be promoted faster and wider than ever before. Content can be even created by users to drive the product.

But Web 2.0 is more than just about internet technology revolutions. It is a change that has affect human to human interactions, business or personals. And it has become an integral part of peoples life, at least those staying in areas with internet connectivity. Part of the success recipe in web 2.0 is the inclusion of users as a critical ingredient which engage and provides key functionality and content.

Not just the Economics driving web 2.0, Politics are well in this space to utilise the participatory, netizen based platform that has become the truth. Mainstream media like the press/tv news that used to dominate starts to loose foothold in spreading information. With Web 2.0, an average person can participate, contribute and dominate the web 2.0 world. As evidence in the US president election in 2008, the wide use of Facebook, and other social-networking platform has aided in canvassing and garnering support. This has certainly change the way the world function today and web 2.0 has certainly nudge the balance of power toward the average person.

The pace of innovation and introduction of technologies is ever increasing. We are in these exciting phase of the world era, so just accept it and called it Web 2.0 world.